In the heart of Bangalore’s Koramangala lies a small café with big ambition. The food was excellent, the foot traffic decent, but their digital footprint? Almost invisible. No website presence worth mentioning, no Google visibility, and stuck paying commissions to food delivery platforms that barely broke even.
When the café’s owners came to us, they were skeptical. Their only request: “We just want people to find us and order directly.”
This blog is a step-by-step breakdown of how our team took them from 12 daily online orders to over 90, using only website redesign, local SEO, and some smart integrations—without a single rupee spent on ads.
Step 1: Audit — The Real Problem
We started with a complete digital audit and immediately spotted issues:
Outdated one-page template website
No Google Business Profile listing
Unoptimized for mobile (site broke on most phones)
No visibility on Google Maps or local search
Menu in PDF form — hard to load, hard to navigate
No way to order directly — only phone numbers
Their website was not just ineffective—it was actively losing them potential customers.
Step 2: Mobile-First Website Rebuild
Given that most food orders today are mobile-driven, our first priority was to rebuild their website from scratch.
Key features:
Fast-loading mobile UX
No popups, no fluff — just food, CTA, and menu
Integrated a visual menu with images & categories
Click-to-call and WhatsApp ordering
Clean "Order Now" CTA visible at all times
Fully responsive and AMP-friendly
We also installed Google Analytics, Search Console, and Facebook Pixel for future growth tracking.
Step 3: Optimized Google Business Profile
Shockingly, they didn’t even own their GMB (Google Business) listing.
What we did:
Claimed and verified the listing
Added high-quality images of the food, interior, and team
Listed real business hours & weekend timings
Optimized the description with high-intent keywords
Enabled messaging & direct table booking
Requested reviews from happy customers — and replied to every single one
Within 3 weeks, the business started appearing in the Map Pack (top 3 results on Google Maps).
Step 4: Local SEO & Targeted Content
Now that their digital foundation was in place, we created hyper-local content designed to match what people were already searching for:
Content strategy:
“Best breakfast cafés near Koramangala”
“Pet-friendly cafés in Bangalore”
“Cafés that offer vegan options near me”
“Work-friendly cafés in Bangalore”
Each blog was optimized with geo keywords, schema, and internal linking, and published directly on the site.
We also listed the business on:
JustDial, Sulekha, NearMe, Little Black Book
Local food and city blogs with backlinks
Step 5: Direct Order Integration & Payments
Third-party food platforms were eating up 25-30% of their margin. We helped them set up:
UPI payment gateway (via Razorpay)
WhatsApp ordering with automated order ID generation
Confirmation SMS and payment receipts
Loyalty system via QR scan (basic but effective)
This bypassed Zomato & Swiggy entirely, saving tens of thousands per month.
Results (Within 90 Days)
| Metric | Before | After 90 Days |
|---|---|---|
| Daily online orders | ~12 | 90+ |
| Phone calls from Google Maps | ~4/day | 30–40/day |
| Organic traffic (website) | ~15/day | 180+/day |
| Delivery commission paid | ₹20,000+/mo | ₹0 |
| Avg. conversion rate | 1.2% | 4.9% |
This case study proves one thing clearly — with the right website strategy and localized SEO, even the smallest business can compete online. You don’t need a ₹5L ad budget — you need clarity, intent, and execution.